Qurate Retail, Inc. President and CEO David L. Rawlinson II announced the appointment of Terry Boyle as President & CEO of Zulily effective March 14, 2022. Boyle will report to and work in collaboration with Rawlinson to develop and implement a compelling strategy for Zulily to optimize short- and long-term business goals.

“Zulily was one of the original pioneers of digitally native discovery-driven commerce. The model drives excitement and engagement at scale for its 4.6 million customers,” said Rawlinson. “Terry brings a blend of deep retail, brand and ecommerce experience, a track record of driving growth, and entrepreneurial instincts. I’m looking forward to his fresh perspective and leadership as the company looks to return to growth and refines its delivery of compelling, personalized digital experiences for Zulily’s customers.”

Marketing Technology News: LoginRadius launches M2M Authorization for a Seamless Business Data Access Across Multiple Systems

Boyle has had a dynamic career in leading and delivering digital growth strategies for retailers. He was the first executive hired at HauteLook in 2008 and joined the Nordstrom leadership team as part of its acquisition by Nordstrom in 2011. At Nordstrom, Boyle led the design and launch of Nordstromrack.com and served as President of Nordstromrack.com and HauteLook. In 2017, he additionally assumed the role of President, Trunk Club, a full-priced division of Nordstrom that focused on in-person and online personal styling services. Boyle led the strategic reorientation of that business and returned it to high growth. Most recently, he founded and created Behold, a venture-backed start-up focused on innovating online women’s fashion by providing a completely personalized shopping experience driven by data science, personal styling, and outfit functionality.

Boyle began his career at Ernst & Young Consulting where he helped launch and manage the Customer Relationship Management global practice. He currently serves as an independent director for The Black Tux. Previously, he served on the boards of Sole Society, Trunk Club, and the advisory board of Windsor Stores. He is a graduate of Harvard College.

Marketing Technology News: MarTech Interview with Wendell Lansford, Co-founder at Wyng