Loyalty Solution for SMBs Provides a Complete Toolkit Empowering Businesses to Engage In Rich Customer Communications and Rewards Programs

Revel Systems, the market leading cloud-native point of sale (POS) and complete business management platform, announced Revel Loyalty XT™ powered by Como, an affordable, in-house loyalty solution tailored for small to midsize businesses. Now integrated with the Revel point of sale (POS) platform, merchants can use this intuitive and comprehensive toolkit to drive customer loyalty, reward customers, and build rich customer communication programs.

As an integrated solution, Loyalty XT provides a feature rich loyalty and customer engagement solution that can be quickly and easily deployed. At its core, the solution encourages repeat guest visits and drives increased business revenue. Through Loyalty XT, Revel now offers a one-stop-shop for merchants looking for a loyalty solution that integrates with their POS platform.

Marketing Technology News: Gigya Founding Team Deliver OwnID Passwordless Identity Platform

“It’s common knowledge that the cost to acquire new customers far exceeds the cost to retain them, which is why loyalty programs designed to reward recurring guests and entice return business is a big deal for merchants,” said Chris Lybeer, chief strategy officer, Revel Systems. “With Loyalty XT, Revel merchants get the rich benefits available through Como’s innovative solution with the added convenience and seamlessness of a singular system and point of contact for support through Revel.”

Combining a personalized loyalty experience, marketing automation and data-driven insights, Loyalty XT is an intuitive package that allows merchants greater control of their loyalty programs. Using data-backed insights, the solution enables hospitality and retail businesses to drive loyalty and increase customer spend through easy program registration, customer gifts, point-based systems or punch cards to earn rewards and more.

Market data consistently indicates that loyalty and rewards programs are successful at engaging customers and building brand appeal. For example, over 70% of consumers are more likely to recommend a brand if it has a good loyalty program and https://www.smallbizgenius.net/by-the-numbers/customer-loyalty-statistics/#gref 84% of loyalty program members have made a redemption from a rewards program.

Marketing Technology News: MarTech Interview with Angeley Mullins, CMO & CGO at Latana