As the first U.S.-based agency to complete Invoca Academy training, Rise demonstrates Conversation Intelligence expertise

Rise Interactive, one of the top performance marketing agencies in the world and a wholly-owned subsidiary of Quad, an integrated marketing solutions partner featuring a singular integrated marketing platform, announced it is now Invoca-certified after completing the Invoca Academy training program for agencies.

Rise employees across client delivery teams garnered certifications as Scholars in the program, translating this into Conversation Intelligence expertise for dozens of Rise clients leveraging the Invoca platform.

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“For many industries, such as healthcare, financial services, and home and hospitality services, advancing conversation intelligence technology has a significant impact on the bottom line,” says Natalie Scherer, Senior Vice President of Marketing at Rise. “We are committed to bringing that change to clients through the certification of our teams as Invoca Scholars.”

At the Invoca Summit in October 2020, Rise was named Partner Collaborator of the Year, recognizing the agency’s advanced usage of conversation intelligence, co-innovation in its partnerships, and exceptional results for clients.

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“It comes as no surprise to me that the Rise team would spearhead this program for other U.S.-based agencies,” says Jennifer Lovette, SVP of Customer Success at Invoca. “Since the beginning of our partnership, they’ve shown a relentless hunger for getting clients to the forefront of their industries. It has never been enough for them to just aggregate or analyze performance—they’re always asking how technology can bring that insight to action. Invoca shares that vision and is proud to partner with Rise on this inaugural initiative.”

“Rise is uniquely equipped to solve the challenges of marketers with complex routes to conversion,” says Larry Fisher, CEO of Rise Interactive. “Our highly analytical teams are emboldened by partners like Invoca who bring our tech-enabled approach to life faster. We’re thrilled to help them launch Invoca Academy.”

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