Brainshark Customers to Describe Sales Enablement Success Stories at Summit

PRNewswire

April 25, 2018

Brainshark to Also Demonstrate Acclaimed Sales Readiness Solutions – Including Upcoming AI-Powered Innovations

Brainshark Inc., delivering SaaS-based sales enablement and readiness solutions, announced customer participation in the SiriusDecisions 2018 Summit, to be held May 8-10, in Las Vegas. The annual event, expected to draw more than 3,200 sales and marketing professionals, will unveil new best-practices research and B2B product innovations, and share strategies for measurably improving sales success.

As companies across industries execute on a common goal – to improve sales results – they need a strategy for always-on sales learning, so reps are prepared to deliver value in any selling situation. The stakes are high. According to recent research from SiriusDecisions: “Any single mistake can kill a deal and create negative organizational outcomes. Sales enablement must ensure that reps know what to do and how to do it, as well as execute consistently at scale. Sales learning and coaching solutions support better and faster knowledge transfer, application and retention – which can lead to improved performance and longer tenure.”

Brainshark customers will share how, through a mixture of people, process and technology, they’ve strengthened areas like sales onboarding, training and coaching programs to improve overall sales effectiveness.

Also Read: Brainshark Included in Sales Readiness Tools Report from Independent Research Firm

Last week Brainshark Inc announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the ATD 2018 International Conference & Exposition, held between May 6 and 9, at the San Diego Convention Center. Hosted by the Association for Talent Development (ATD), a professional membership organization, ATD 2018 is the largest event for talent development professionals worldwide – drawing 10,000+ attendees, and providing strategies and solutions for cultivating sales talent and improving sales training.

Ninivaggi’s session, “Sales Training: If You’re Not Assessing, You’re Guessing,” will take place May 6, from 1:30-2:30 p.m. PDT. The topic is one he and Brainshark have been championing across the industry – with Ninivaggi sharing related insights in an article he authored for Forbes last month. Attendees will learn about the importance of taking sales training from a consumption-based learning model (which emphasizes whether reps completed training) to an assessment-based one, rooted in validating and mastering competencies.

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