Sales Enablement Leader Honored for Applying Artificial Intelligence to Improve Sales Coaching and Practice

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a Stevie Award winner in The 17th Annual American Business Awards – honored for applying artificial intelligence (AI) to drive sales productivity. Brainshark’s Machine Analysis solution, an AI-based engine for improving sales coaching and practice, received gold – the highest-level award – for “Best New Product: Corporate Learning/Workforce Development Solution.”

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S. – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The program received more than 3,800 nominations this year.

This is the eighth consecutive year Brainshark has been recognized in The American Business Awards, along with the fifth award win for Machine Analysis since its June 2018 launch. Overall, Brainshark has won 25 Stevie Awards for helping companies improve sales productivity, effectiveness and results.

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Honored for creating more prepared and adept sales teams, Machine Analysis builds off Brainshark’s acclaimed sales coaching and practice solution – which makes it easy for organizations to send their reps video-based assignments (e.g., “Please provide a two-minute video of how you’d pitch this new product”) for practice and evaluation. Machine Analysis uses AI to process the videos and provides an additional layer of feedback – generating an overall score and rapid, automated insights about reps’ ability to stay on-message, emotions and personality traits exuded, use of filler words and more. The engine delivers objective input on intangible qualities that influence buyers’ perceptions, while augmenting comments from managers and peers, and identifying reps who may need the most guidance.

Feedback from The 2019 American Business Awards judges includes:

• “This solution helps to create a best-in-class sales force.”
• “Excellent sales enablement tool.”
• “The use of AI for sales coaching and improving sales productivity is a very exciting and promising idea.”
• “I have no doubt that this product will take off.”
• “Great training tool.”

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Brendan Cournoyer, vice president of marketing at Brainshark said: “Sales coaching and practice are integral to sales readiness. It’s important that companies make these processes easy, enjoyable and scalable – and that feedback is streamlined and accessible. Brainshark is committed to applying AI and other cutting-edge technologies to improve sales coaching and practice procedures. We’re excited to be recognized again in the Stevie Awards for our commitment to innovation and for the business results our customers achieve.”

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