Channel and Sales Enablement Software Provider Mindmatrix Introduces Opportunity Recommendation Features

Channel and Sales Enablement Software Provider Mindmatrix Introduces Opportunity Recommendation Features

Salespeople and Partners Will Now Receive Custom Recommendations for Their Opportunities When They Log into the System

Leading sales and channel enablement software provider, Mindmatrix, has introduced a new feature, opportunity recommendation, which allows organizations to add immense value to their sales users. The feature allows super administrators to add recommendations or suggestions related to opportunities for the sales users to follow.

Opportunity recommendation enables companies to make their salespeople and channel partners more effective at winning/closing opportunities by allowing them to create custom recommendations and insights related to opportunities based on multiple factors such as:

Marketing Technology News: Greater Sacramento Is The Partner Amazon Needs To Get HQ2 Done

Historical Opportunity Data, where companies can offer recommendations based on information derived by comparing a new opportunity with other, older opportunities of the same type. For example, opportunities in the healthcare sector have a 80% chance of closure, or email X sent at Stage 2 to opportunities in the healthcare sector will have a positive impact

Personal Historical Data, where recommendations can be added based on user-specific information tied to similar opportunities. For example, salesperson Y has a 30% chance of closing an opportunity in the healthcare sector.

Associated Contacts Data, which allows companies to add recommendations based on information related to the contacts that are a part of the opportunity. For example, if a particular opportunity has contacts with only mid-management credentials in their title, the system may recommend that the salesperson look for someone higher up in the decision-making framework.

Marketing Technology News: Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA

The Opportunity Recommendation feature is Mindmatrix’s second enhancement to the opportunity module in less than a year. Early last year, Mindmatrix had introduced a step-based process into the opportunity registration module, which allowed for stepwise progression of leads from one stage to another, tracking the progress of the opportunity at every step and updating their position in the sales funnel. The enhancement made opportunity-based lead management better by mapping the progress of the lead from one stage to another and also by automatically recommending to channel partners/salespeople the marketing or sales assets (including spec sheets, brochures, proposals and quotations) or campaigns to be used when communicating with the prospect at each stage of the opportunity.

Marketing Technology News: Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like