ChannelAssist Inc. and Gorilla Corporation announced that they have entered a long-term strategic partnership that is expected to accelerate growth for both companies in the execution of channel sales management and delivery. The new, innovative partnership leverages the respective strengths and expertise of ChannelAssist and Gorilla in the channel sales and marketing space.

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ChannelAssist is a leading technology innovator providing a robust end-to-end channel engagement solution providing full visibility into rep performance with a powerful and scalable platform thousands of sales reps use everyday with leading education, incentive, and reward options.

“This partnership is very exciting for both organizations” said ChannelAssist President, Richard Stevens. “Gorilla is recognized as a thought leader in the channel providing their clients with world class channel initiatives. ChannelAssist will provide an essential piece of the overall channel solution.”

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Gorilla has now become the go-to name for global channel partner revenue growth, through its co-marketing (TCMA) platform and its ability to engage partners within cultural and native linguistic context through its regional presence in Asia-Pacific-Japan, Europe, Middle East and Africa, and the Americas.

“Gorilla Corporation, has a full stack offer to technology manufacturers in terms of partner engagement and development, but when it comes to incentives and promotions we see that as a separate science, and we prefer to work with specialists “said Gorilla Corporation CEO, Carlo Tortora Brayda. “ChannelAssist, as the originators of the outstanding HP Inc. Blue Carpet program, come with a depth of best-in-class experience, which can be leveraged in favor of our clients.”

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