Integration offers users a holistic view of the customer journey with automatically generated conversion data.

CallTrackingMetrics, a global conversation analytics company, announced major enhancements to its HubSpot integration that allows performance marketers to connect online and offline conversion data to better understand their customer’s journey.

“We are constantly striving to enhance our solutions and better understand the needs of our customers. By connecting with platforms that our customers and prospects are already using, we’re able to do just that,” said Todd Fisher, co-founder and CEO of CallTrackingMetrics. “The enhanced integration with HubSpot — a major player in our customer ecosystem — solidifies that CallTrackingMetrics data is a necessary component of any high-performing MarTech stack.”

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The integration allows CallTrackingMetrics users to automatically create a new HubSpot contact for each unique caller in their account, including valuable session analytics associated with any call, text or form. With this conversion data, marketers can perform custom follow-up activities based on internal inbound marketing funnels and workflows. The integration also allows users to listen to call recordings in the HubSpot activity timeline and route inbound conversations to the right CallTrackingMetrics contact.

Further HubSpot integration capabilities include mapping CallTrackingMetrics users to users in HubSpot, creating triggers to create or update objects based on custom field mappings, sending form submissions and automatically associating a contact with a company or a deal.

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