Insightly to Host Executive Braindate Sessions at The Ascent San Francisco Summit

Leader in CRM to Share Expertise with Over 1K Industry Executives at Exclusive SaaS Conference

Insightly, the modern, affordable CRM teams love, is announcing that Chief Marketing Officer Chip House will host Braindate Sessions on May 23 and 24 during The Ascent San Francisco Summit, an exclusive event that is designed for SaaS industry executives. The summit, now in its sixth year, provides actionable insights and strategy for elevated SaaS success exclusively for director, VP and C-level executives.

“While SaaS has made users’ lives easier in many ways, there are still many go-to-market challenges that companies face, so we welcome the opportunity to share our insights and collaborate with thought leaders to produce viable solutions,” said Chip House, Chief Marketing Officer, Insightly. ”Ongoing learning is key for any executive and SaaS company as they strive to build scalable, flexible, and user-friendly tools that elevate the customer experience.”

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House will host four Braindate Sessions, each of which will cover timely SaaS topics. Braindates are intimate roundtable conversations moderated by C-level and VP-level industry experts and are designed for interactive dialog, questions, and the chance to share real-world challenges and solutions.

WHAT: Insightly Braindate Sessions

• -B2B Buyers have Changed – Is your GTM Adapting? Since COVID, the number of decision-makers in a B2B deal has risen from 3-4 to 6-10. The buyer’s journey now typically has 27 touches. Let’s talk through ‘before’ and ‘after’ – what we are all doing differently to pull deals over the line.
• -Creating Joint KPIs for Marketing & Sales: Counting MQLs isn’t going to cut it anymore. Today’s marketing and sales leaders need to align on the bottom line metrics that finance is using to assess the health of the business. Let’s discuss what KPIs marketing and sales teams can both get behind.
• -Tech Stack Bloat – Spending Wisely While Still Fueling Growth: Spending wisely while still fueling growth: The average SaaS company has more than 80 software licenses! Let’s talk about strategies to assess usage, combine efforts, and reduce vendors all in an effort to lower spend and increase profitability.
• -Strategies for Aligning Go-to-Market Teams: Who owns go-to-market? How can you align all of your go-to-market teams so that you are all moving in the same direction? In this discussion, we’ll explore the teams involved in GTM, their roles, and the seven go-to-market motions that may be in play.

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