Morales Brings Invaluable Experience to Enhance Statara’s Marketing, Messaging Strategy

Statara, a data-driven communications, technology and public affairs firm offering comprehensive campaign solutions, announced Albert Morales as Senior Director of New Markets.

Morales joins Statara this month after more than two decades working with national advocacy groups and corporations to develop innovative and effective organizing and communications strategies. With his latest move, Morales is set to broaden and enhance Statara’s services in marketing, and message development, across the country.

“I’m thrilled to be joining this stellar team and look forward to continuing our work to expand our reach nationwide and deliver winning campaigns,” said Morales.

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For years, Statara has leveraged a powerful suite of identity resolution and record linkage capabilities that access historic repositories of consumer occupancy information. Our proprietary build process matches individuals across name and address changes while also assuring accuracy. This allows us to accurately find intended audiences over time and helps us to overcome common challenges in standard matching processes.

“A strong business development strategy begins with the right strategist,” said TARA Group CEO Tom Bonier. “Albert’s broad experience in communicating effectively with elected officials, policy experts, and understanding both the benefits and limitations of research make him the perfect fit for Statara as we work to expand our reach in new markets. Whether it involves the right digital strategy for a large company or helping local municipalities with a referendum, his expertise will be invaluable to our clients.”

Prior to joining Statara, Morales led efforts to expand our business development efforts with TargetSmart, a Statara subsidiary. Prior to that, Morales served as Vice President for GQR, a leading polling and research firm. He also brings private sector experience representing the United States Hispanic Chamber of Commerce (USHCC) where he led the Chambers’ government relations on Capitol Hill, the Administration, and its membership across the country.

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“Albert brings vast private sector and political experience to our firm.” say Statara Founders Drew Brighton and Jeff Ferguson. “We are thrilled he has joined our team.”

Morales has also served the Democratic National Committee under 3 different chairmen dating back to 2001 under Former Virginia Governor Terry McAuliffe. During Governor Howard Dean’s tenure at the DNC, Morales spearheaded the party’s 50 State Strategy aimed at Hispanic voters. In the run up to the 2016 Presidential Primaries, he also served as Director of Hispanic Engagement and Deputy Director of the party’s overall engagement efforts.