Cien Inc., a fast-growing provider of AI-driven sales performance solutions, announced the addition of Kelly Breslin Wright to its board of advisors.

Ms. Wright is a seasoned board director for high growth companies who advises and builds best-in-class sales and marketing organizations. She is a member of the boards of Fastly, Lucid, Even, and Amperity. Prior to her board work, Kelly ran worldwide sales and field operations as EVP, Sales for Tableau Software, a company built to help people see and understand data. Tableau was acquired by Salesforce in 2019.

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“We are really excited to add Kelly to Cien.ai’s Advisory Board,” said Margot Carter, Co-founder of Cien.ai. “I got to know and admire Kelly from our shared desire of adding more women to boards of directors, and we are both passionate business builders. Kelly’s exceptional enterprise sales experience will be invaluable as we continue to build out our go-to-market strategy and sales organization.” Ms. Wright added, “I saw a demo of Cien.ai and realized this was a platform valuable for any company scaling their sales team and organization. Cien leverages AI to measure, optimize, and visualize sales behaviors to make decisions faster and more efficiently, increasing sales productivity and effectiveness. Cien’s data-driven approach improves data quality and provides a strategy for sales teams to win.”

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Wright’s appointment comes at the introduction of a new set of AI-driven assessments from Cien.ai which use Artificial Intelligence to help sales leaders make better decisions in 2021. There are three areas of focus with a specialized assessment for each area:

Data Quality Assessment – Quantitative analysis of your CRM data quality issues broken down across 6-dimensions, with industry benchmarking and detailed grouping by time and organizational structure.

Sales Team SWOT Analysis – A strategic analysis of your sales team’s effectiveness in 2020 can help improve and optimize for 2021. Compare the effectiveness of your lead gen, prospecting, new selling and upselling strategy against industry peers and highlight areas of concern and excellence.

Coaching Potential Assessment – A comprehensive and tactical analysis of the current skills and behaviors of your sales team. Cien’s AI engine identifies sales rep performance opportunities and inconsistencies, highlighting ways to improve win-rates and increase top-line revenue.

“The AI-driven assessments are a fantastic way to get data-driven insights now, at a fraction of the time and cost of a traditional consulting engagement,” said Rob Kall, CEO.

Cien is working with leading B2B companies and has to date uncovered over $250M of unrealized annual revenue due to sales performance problems for their clients.

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