Leveraging its own B2B account, intent, and contact intelligence in combination with GTM Partners’ Operating System, SalesIntel increased marketing efficiency by 102% in 6 months

SalesIntel announced it has been named a go-to vendor in three of five categories in GTM Partners’ inaugural Total Relevant Market (TRM) report. GTM Partner’s is a go-to-market focused analyst firm that has produced the revolutionary, eight-pillar Go-To-Market Operating System (GTM OS). The TRM report is the first pillar and lists five types of data technology commonly used to determine a company’s total relevant market. The categories in which SalesIntel is highlighted include buyer intent, business intelligence, and account data.

As a partner and client of GTM Partners, SalesIntel is deploying the new operating system using its own account, intent, and contact intelligence to lead the industry. Comments James Lamberti CMO of SalesIntel, “It is a privilege to be our own best customer. By applying the GTM OS framework in combination with our B2B data intelligence, we are seeing a significant increase in inbound leads and pipeline generation in just six months. We look forward to empowering other revenue teams to do the same working with GTM Partners as an emerging leader in the go-to-market intelligence space.”

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From Q3 2022 to Q1 2023, SalesIntel has seen the following results from their enhanced go-to-market strategy:

• 58% increase in inbound leads
• 62% reduction in paid advertising cost per lead (CPL)
• 102% improvement in overall marketing efficiency

“It’s inspiring to see our innovative Go-To-Market Operating System deployed so quickly and with so much success,” said Sangram Vajre, bestselling co-author of MOVE and CEO and Co-Founder of GTM Partners. “SalesIntel is truly drinking their own champagne by using their own B2B account, intent, and contact intelligence to power the GTM work they’re doing using our frameworks. Good quality data can make or break a GTM strategy and execution. Other revenue teams can learn from SalesIntel’s success and follow their lead.”

GTM Partners and SalesIntel will present their joint progress throughout the year at GTM Partners’ Monthly Roadshows. Those unable to attend the in-person events can listen on demand to a webinar, Go-to-Market Therapy: Nailing Your ICP in 2023.

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