Branch , the leading cross-platform solution for deep linking and attribution, has announced the signing of a formal two-year relationship with Wowcher, the leading provider of online discount deals in the UK and Ireland.

Branch will provide its deep linking and attribution platform to help drive better customer experiences and obtain better insight into the impact of their marketing activities.

“We are beyond excited to see what this next phase of our relationship brings, which will see Wowcher utilizing all elements of Branch’s product portfolio. Whichever parts of mobile real estate Wowcher users interact with, and however they arrived there, Branch will be delivering the linking and attribution insights that will ensure Wowcher cements their position as the country’s leading online discounts platform,” says David Brown, Director of Customer Success EMEA at Branch.

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Branch is a deep linking and attribution platform that seamlessly integrates app content into all marketing communications through Branch Everywhere (ads, email, and journeys).

Ensuring an engaging customer experience across channels and platforms can be difficult across a fragmented mobile ecosystem and important consumer data often gets lost in the process. Branch will help Wowcher drive better business results and gain better insight into which channels and activities drove those results.

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“Our customers try to access the Wowcher experience from all channels, all platforms and all devices, so it’s imperative that our solution provider is not just counting app installs, but also helps us better understand our customers and hence optimize their experience,” says Alexis Harrison, Head of Marketing at Wowcher.

The Branch platform is integrated to deliver better user experiences in their main channels of consumer communication, and provide measurement into the results of those messages.