Patent acquisition includes high-level implementation of powerful software architecture and multi-faceted suite of tools

Display Social, Inc., the social media ecommerce platform better known as the “social that pays,” announced the company has completed the acquisition of a patent from LookWithUs.com, Inc., the powerful platform that combines collaboration and social communication for all digital content. The LookWithUs IP covers collaboration on any digital object and allows for the integration of rich media including, voice, text, video, hyperlinks, files and documents, images, and more.

Founded by a team of tech and media experts, LookWithUs.com sought out to create a modern, social, web-enabled communication platform that went beyond limited collaboration systems and would reflect the way people interact, collaborate, and communicate with each other every day. The powerful software architecture and IP, now a part of the Display portfolio, brings an entire new suite of tools for creators on the app, enabling them to embed and share collaborations globally via the Display Social platform and the highly-anticipated Display metaverse.

Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

“We’re unlocking the immense power of collaboration and enabling a fundamental transformation in the way people communicate, share content and create value,” said John Acunto, co-founder and Chief Executive Officer of Display Social. “This is a critically important step in our shared journey to a new form of social commerce in which innovators and influencers at every level of the economy can benefit directly from their creativity, passion and energy. It’s thrilling and exciting!”

“Since we started our journey, we were looking for a vehicle that encompassed the community and meta-first strategy for social collaboration on anything and everything digital,” said Mark Smith, CEO of LookWithUs.com. “We have been looking for a company with a vision and roadmap that matches our own and provides a next generation platform to deliver that vision. We found that in Display Social. We are happy to join an incredible team of innovators that can leverage and scale our technology and we are looking forward to seeing our very powerful IP and tools integrated throughout the Display Social platform.”

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

The metaverse capabilities will prove to be a coup for Display as creators and brands alike can interact with one another. The IP provides the tools that help creators and marketers, generate interactive virtual microsites and distribute them throughout the internet via simple hyperlinks. These can then be embedded in websites, used on any social media platforms, used via email campaigns, for blogs, NFTs, shopping links, coupons, and even to other areas of the metaverse itself, allowing Display to play a part in everyone’s digital journey.

As content creators increasingly expect social media platforms to treat them equitably, Display differentiates itself by rewarding creators based on advertising and affiliate revenue. Display empowers creators with built-in tools to enhance the creative processes to grow and engage their audience. For more information, visit displaysocial.com or download the Display Social app through Apple® App Store for iOS devices and Google Play® for Android devices.