As one of the first platforms to unlock access to YouTube Shorts, Aspire brands can leverage the latest channel for shoppable, short-form content.

Aspire.io, the leading influencer marketing platform, launches its first-party YouTube Shorts integration, helping brands diversify their creator strategies and tap into the power of short-form content on YouTube. Aspire is one of the first influencer marketing platforms to unlock access to YouTube Shorts, helping brands quickly scale content production and track performance.

88% of brands want to invest more into short-form video content in 2025, according to Aspire’s 2025 State of the Industry Report. With YouTube Shorts and Aspire, brands can source YouTube creators at scale, produce high-quality content, and analyze industry-standard metrics to compare performance against other short-form video channels.

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“By combining YouTube’s innovation and Aspire’s best-in-class platform and Agency Services, our brands are rapidly leveraging short-form video to drive sales and capture attention on an exciting medium that YouTube is extensively prioritizing,” said Anand Kishore, Chief Executive Officer and co-founder at Aspire. “We’re excited to work with YouTube as we scale Shorts for our brands.”

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With this integration, Aspire empowers brands to:

• Capitalize on the growing momentum and attention on YouTube Shorts
• Engage both trusted creators and new voices to drive sales with YouTube’s native shopping features
• Diversify creator marketing spend while minimizing investment risks