Leading Influencer Marketing Platform Mavrck Releases AI Enhanced Search to Streamline Creator Discovery

Mavrck releases a new version of search powered by AI to help brands identify more influencer and creator partners

Mavrck, the all-in-one enterprise influencer marketing platform announced enhanced search capabilities backed by the power of AI, a better way for brands to find creators and influencers for partnerships. The creator economy continues to grow, with over 300 million people identifying as creators , according to Adobe.  It’s even more important for brands to discover the right creator partners to reach consumers.

“Millions of people now make a living monetizing their passion and creativity,” said Lyle Stevens, Co-Founder and CEO of Mavrck. “Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy.”

In this new search feature, whenever a user types in a keyword or hashtag, it will automatically broaden the search to cover related terms and even emojis that creators use in their bios and captions. By expanding the initial search, marketers will organically discover creators that have a high likelihood of resonating with a new or niche segment of their target audience they might not have discovered before – increasing brand reach, engagement, and conversions.

Marketing Technology News: MarTech Interview with Carol Howley, CMO at Exclaimer

Features and benefits of Mavrck’s enhanced search by AI include:

• Increased efficiency: Streamline creator discovery by conducting a single search that will output more pertinent results, consolidating effort and saving time.
• Discover related audiences: Expand partnership opportunities by discovering related segments of target audiences.
• Optimized for ROI: Discover influencers who have a higher likelihood of resonating with a brand’s target audience, which can lead to increased engagement, conversions, and sales.

“The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers,” says Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer.

AI Enhanced Search is currently available to all Mavrck customers. This is one of several AI-enhanced features released by Mavrck within its social media and influencer marketing solutions.

Marketing Technology News: Why a Style Guide is Pivotal to Brand Identity