OutboundEngine Launches Social Ads to Level the Playing Field for SMBs on Social Media Platforms

‘Done-for-you’ social media advertising puts targeted advertising in front of Facebook and Instagram customers

OutboundEngine, a marketing technology startup, announced the launch of its latest innovation to its digital marketing platform, OutboundEngine Social Ads. A full-service platform, Social Ads simplifies the process of social media advertising by setting up, managing and targeting social media ads for small and mid-size businesses (SMBs).

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“Half of SMBs fail within five years, and social media has become one of the key ways to differentiate, capture loyalty and grow,” said Marc Pickren, CEO at OutboundEngine. “Yet the complexity of buying ads on Facebook and Instagram stops many SMBs from taking full advantage of their social presence for exposure. Social Ads democratizes the process by seamlessly merging marketing and advertising efforts, making it easy not only to promote your brand on social networks, but to convert leads in perpetuity.”

Designed to ease SMBs’ biggest social media pain points, Social Ads captures prospective customers directly within a social media platform, including Facebook and Instagram, via a feature called conversion ads. It creates strategic and relevant ad messaging that drives traffic either to a customer’s website or to form fill-outs within the social platform. Completing the suite of services, Social Ads oversees content posting, manages targeting options and measures each placement with performance analytics.

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A done-for-you solution, Social Ads creates the following dedicated, customized SMB assets:

• Powerful Campaign Ads — Designs striking, high-engagement ads and keeps them up-to-date with fresh images and copy
• Neighborhood Targeting — Creates tactical audience segments to ensure ads are seen by the right local audience
• A/B Testing — Identifies effective elements of an ad to promote the best version of a business on Facebook and Instagram
• Performance Metrics — Delivers detailed email reports and comprehensive dashboards tracking ad performance analytics
• Hassle-Free Advertising — Manages ad messaging, creative development, targeting techniques, ad management and performance reporting
• Mobile App Compatibility — View Social Ads results anywhere, anytime with the OutboundEngine mobile app, available for iOS and Android users

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