New Capabilities Enable Advertisers to Consolidate Execution, Optimizations, and Reporting of Digital Media Buys via a Single Partner

Simpli.fi, the Advertising Automation Platform, announced an expansion of its industry-leading digital advertising capabilities to include Google Ads (SEM) and YouTube advertising. With these new offerings, media buyers can use Simpli.fi to execute, optimize, and receive consolidated reporting on campaigns across programmatic buys, Google search, YouTube, and Facebook.

In addition to executing programmatic CTV, Mobile, and Display, as well as Facebook campaigns, Simpli.fi clients now have the ability to run Google Ads and YouTube campaigns through Simpli.fi. This expansion enables clients to manage their digital solutions via a single partner, providing workflow efficiencies in set-up, performance, billing, service, and more.

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“By offering SEM and YouTube advertising capabilities, Simpli.fi is enabling clients to consolidate vendors, streamline workflows, and improve overall digital performance,” said Ryan Horn, SVP of Marketing at Simpli.fi. “These new capabilities enable clients to be more effective and efficient with their campaigns and ensure they are maximizing their ad spend across channels.”

These offerings add to Simpli.fi’s industry-leading programmatic solutions suite, which includes CTV, Addressable, Mobile, Video, Display, Native, and Social Advertising.

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