Billions of Authentic Consumer Conversations: Structured, Indexed, and Benchmarked to Create Actionable Insights at the Category, Product, Feature, and Trend Levels

Social Standards, a leading comparative analytics platform, and Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced a new strategic partnership to accelerate the systematic use of proprietarily tagged cross-platform social media conversation data and insights for B2B and B2B2C clients. Supported data sources include Instagram, Twitter, Reddit, and TikTok.

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While most social media listening platforms can provide companies with surface-level data about how many people are talking about them, Social Standards can go deeper into the content of what people are saying by turning billions of data points into benchmarked insights about brands, and even drilling down to category, product feature, and trend levels.

“There’s no lack of companies doing social listening—but no one else is doing structured social listening. Social Standards is able to treat social data as behavioral data that is directly mapped to each respective market,” said Mark Abraham, a managing director and senior partner at BCG. “With Social Standards, we can finally quantify the ‘why’ behind consumer behavior and actively forecast what happens next.”

On the BCG side, the partnership is led by the firm’s Consumer and Marketing, Sales, & Pricing practices, along with integration into  Lighthouse by BCG, the firm’s high-frequency data and analytics platform. With this partnership, BCG gains exclusive access to syndicated cross-platform social media data to augment its strategic, operational, and digital insights and impact across a wide range of use cases with clients including, but not limited to:

• Consumer segment definition and enrichment
• Brand positioning, health assessment, and growth potential
• Product innovation, development, and optimization
• Marketing, sales, and pricing
• Mergers and acquisitions (M&A) pipeline development
• Brand assessments for private equity or strategic buyers
• Competitive positioning landscaping
• Customized brand tracking

Through the partnership, clients are empowered to inform and infuse their strategic decision making with granular, objective, non-biased consumer insights and trends from social media conversations that have been isolated and identified as the most relevant and meaningful to their brands and/or markets. Further, they are provided with the ability to track leading-indicator consumer metrics, allowing brands to easily and quantitatively compare their own performance over time, or compare themselves with individual competitors, or with an index of competitors.

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“As a result of our extensive multiyear relationship, Social Standards has now become part of BCG’s default toolkit for all things consumer, be it brands, retailers, or M&A,” said Christine Barton, a managing director and senior partner at BCG. “We are thrilled to now be entering into this exclusive strategic partnership with them.”

“The choice to partner with BCG was an easy one because of how innovative and future-looking the firm is,” said Devon Bergman, CEO and co-founder of Social Standards. “BCG very much strives to continuously expand its capabilities and doesn’t rely solely on traditional methodologies. And most importantly, we consider BCG to be the best in their industry.”