Newman, who is currently Storyful’s Executive Director of Sales for the Asia Pacific region, will relocate to New York to take up the role in November. She will oversee sales and marketing efforts for the business and will look at new commercial opportunities for revenue growth across all regions.

“It’s been a pleasure to have worked with the Storyful team in Australia, and I’m looking forward to this new opportunity to help grow Storyful on a global scale. The unique technological capabilities and talent we have within the business allows Storyful to do incredible work with media partners, marketers and agencies. The business has a bright future as we continue to grow and evolve our offering. I could not be more proud and excited to help guide the team on this journey,” said Ebonie Newman.

Newman has led Storyful’s commercial operations for the Asia Pacific region since January 2015. Responsible for doubling commercial growth in the region, her team expanded Storyful’s work with publishers and developed strategies to help brands and agencies connect with their audience through insights and social video. Newman has built close partnerships with News Corp Australia’s sales teams and News Digital Networks (News DNA) to drive innovative social video opportunities for the business. She joined Storyful from News Corp Australia’s network sales division where she was group sales director.

“Ebonie is a proven leader who built and grew the Storyful business in the Asia Pacific region. She finds innovative ways to collaborate with partners and deliver solutions that build businesses and generate results. She has been a valued member of our team over the past few years, and I am proud to welcome her to our leadership team,” Sharb Farjami, Global Chief Executive Officer said.

Storyful was acquired by News Corp in December 2013 and operates as a stand-alone business that complements News Corp’s video offerings as well as servicing external partners in the media, advertising and PR industry.
Storyful, a division of News Corp, is a social intelligence and news agency combining world-class journalism with unique access to data and proprietary technology to find insights and content for media and brand partners. Their expertise allows them to contextualize stories and verify content to find the truth in the vast landscape of social noise.