Former TripAdvisor and Booking.com Executive Joins North American Affiliate Marketing Platforms to Further Support the Companies’ Technology-Driven and Customer-Centric Vision

Awin and ShareASale today announced they have appointed Gisele Mast as the Awin Group’s Chief Product and Technology Officer.

A critical new hire, Gisele will be leading Awin and ShareASale’s global Product & Technology efforts, ensuring the platforms and products remain at the heart of the companies’ business throughout their martech transformation. Gisele will work to achieve this while continually improving the technical ecosystem and simultaneously delivering effective products for both advertisers and publishers.

“Our industry is at a pivotal inflection point,” said Adam Ross, CEO at Awin. “After what has been a transformative past couple of years, we wanted to ensure our growth remained on a trajectory unparalleled by anyone in the industry. By bringing on talent like Gisele, and prioritizing our product functionality and capabilities, we ensure our place as a leader in affiliate marketing and martech for years to come.”

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Gisele joins the Awin Group with a wealth of industry experience, having most recently served as the Chief Product Officer at Kiwi.com. Gisele has held other notable industry positions, including that of Vice President at Priceline.com, Director at Booking.com, and Director at TripAdvisor. Gisele brings industry expertise in the B2B and B2B2C digital platform space, driving technology modernization efforts, and delivering an integrated product vision and strategies.

“Awin and ShareASale have proven to be an industry trailblazer over the last several years. The Awin Group’s continual commitment to its product and platform development has positioned the companies as a leader within the global affiliate and partner marketing space. It goes without saying I am thrilled to be able to join a team that places such an emphasis on their product, platform and company offerings as a whole,” said Gisele.

Gisele joins the Awin Group’s Executive Board alongside Chief Executive Officer Adam Ross, Chief Financial Officer Virpy Richter, and Chief Customer Officer David Lloyd. She succeeds Chief Technology Officer Peter Loveday, who left the company in December 2022.

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