Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights. The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform. Additionally, Cross Screen Media will leverage Flashtalking’s Decision Tree technology to improve campaign impact through conditional and sequenced creative activation, allowing for a customized story tailored to each target audience.

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“Advertisers know the most impactful campaigns incorporate messages designed for and delivered to a precise audience. However, data-driven audience targeting will become increasingly challenging as we approach the deprecation of third-party cookies. Our partnership with Flashtalking by Mediaocean empowers our customers to consistently deliver the best creative sequence to the right audience, driving impact now and as we approach a cookieless future,” said Michael Beach, CEO of Cross Screen Media.

Cross Screen Media’s platform enables advertisers to plan, activate, and measure CTV and linear TV at the local level. Brands and agencies benefit from unified planning with high value inventory, and full visibility into how each campaign performed across all screens.

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“Flashtalking by Mediaocean is focused on strategic partnerships that reflect a shared commitment to delivering the most advanced data-driven creative strategies and plans for our clients,” said John Nardone, President of Mediaocean. “As the industry advances towards a cookieless future, marketers trust us to lead the way and we are thrilled to partner with Cross Screen Media.”

Flashtalking by Mediaocean enables marketers to move consumers to action by being the most-trusted ad serving platform for driving campaign relevance and improving campaign performance. Marketers are able to execute personalized creative across media channels while minimizing risk by detecting fraud and ensuring brand safety.

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