Dentsu International and Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that dentsu has been named as a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment. As partners, dentsu, Merkle, and Adobe work together to accelerate identity and customer experience transformation initiatives for leading global brands.

Adobe’s partner ecosystem has increased in size and importance as the suite has grown in breadth and maturity. This IDC MarketScape assesses 17 global professional services organizations, including many of the largest consulting and IT services companies. The report provides guidance for technology buyers on how to select the right partner and reveals a summary of each vendor’s strength and challenges.

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“We are honored to be recognized as a Leader by the IDC MarketScape for work that helps clients drive the greatest possible value from their Adobe Experience Cloud,” said Owen McCorry, global chief growth and alliances officer at Merkle. “This positioning validates the strength of our global Adobe practice, the power of our Adobe alliance partnership, and the innovation we bring together for experience-driven brands.”

The recognition by the IDC MarketScape complements dentsu’s evaluation as a Strong Performer in The Forrester Wave™: Global Adobe Services Partners, Q3 2022. The Forrester report noted that dentsu’s “Adobe product capabilities are particularly strong in Commerce, Marketo, and AEP.” Dentsu received the highest possible scores in the Adobe Commerce capabilities, Adobe B2B Marketing capabilities, and Adobe Experience Platform capabilities criteria. The agency was also recognized by reference customers for “dentsu’s quality of delivery, broad tech coverage, and Adobe knowledge.”

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