Merryman to lead Aura’s go-to-market and product teams through next phase of growth

Aura, a leading provider of all-in-one digital security solutions for consumers, announced the appointment of Kelly Merryman as its President and chief operating officer (COO). Merryman joins Aura from YouTube, where she served as vice president of content partnerships since 2015. As President and COO of Aura, Merryman will lead the company’s product and go-to-market strategy, delivering on its mission to make the internet safer through simple, proactive digital security for its customers.

“Kelly is no stranger to industry innovators. Together with our dedicated leadership team, she will help Aura reach new heights and maintain our rapid growth,” said Hari Ravichandran, founder & CEO at Aura. “From her time in the entertainment industry, she brings a deep understanding of a digital-first world and is driven by the critical need to secure our online lives. Together, we’ll continue on Aura’s mission to create a safer internet for everyone.”

Marketing Technology News: Backblaze Strengthens Leadership With Two New Board Members

Merryman will lead Aura’s product strategy as Aura continues to make online safety effortless for consumers through its intuitive, proactive digital security capabilities. She will also oversee Aura’s marketing and core go-to-market strategies, working to continually optimize the company’s direct-to-consumer, employee benefits and business-to-business sales channels.

“Aura is at the forefront of the transformation from the traditionally reactive world of consumer security to the proactive world of digital wellbeing,” said Merryman. “In my experience, the way to change an industry is by firmly taking the reins and defining a new path. Hari and Aura are doing just that.”

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Merryman joined YouTube in 2015 and served as vice president of content partnerships for the last 6.5 years. She led a team of 300 employees around the world, focused on YouTube’s global partnership strategy and management of YouTube’s largest partners across the Americas. She built and grew new content verticals including Health, Fashion & Beauty, Consumer Brands and Public Figures; and played a crucial leadership role in some of YouTube’s biggest product launches, including YouTube TV, Shorts, and Commerce.

Beyond YouTube, Merryman brings a wealth of expertise in technology and fast-growing companies, having previously served as vice president of content acquisition for Netflix and as executive director of digital services and distribution for Sony. She also spent time at both Bain & Company and Audax Group, a private equity firm in Boston.

Merryman is an independent board member of ROKA Sports, a direct-to-consumer retailer of performance eyewear and technical gear for athletes. She also serves on the non-profit boards of CoachArt and New Classrooms. She has a bachelor’s degree in Business Administration from The University of Texas and an MBA from Harvard Business School.

Marketing Technology News: Diversity Isn’t Just Important, It’s Good for Your Brand