Enterprise Sales Teams Are Investing in Sales Coaching Software to Compete in 2020

Fortune 500 companies are investing heavily in sales coaching and gamification software to put them ahead of competitors in 2020.

Formal sales coaching programs are shown to increase win rates by 28%, according to CSO Insights. More enterprise and mid-market companies are seeking out sales coaching and gamification software providers, like Ambition, to bring automation, consistency and engagement to their sales coaching initiatives.

Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll

“Sales gamification has evolved into a powerful tactic to improve sales performance,” said Jared Houghton, Ambition’s CRO. “But when gamification is part of a holistic sales coaching strategy, that’s when long-lasting behavior change and culture shifts happen. Our enterprise customers, including ADP, Waste Management, HPE and Allegis Group have found this to be true.”

Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

In Q1, Ambition is rolling out a new suite of sales coaching functionality, featuring an unprecedented level of automation that allows managers to coach reps in real time, in the areas they need it most.

“Without Ambition, we’d be operating blind,” said Kyle Pottinger, the Senior VP of Ticket Sales with the Phoenix Suns. “With Ambition, our sales team understands which key activities will lead to success, and our leadership team understands how to coach on those items.”

Marketing Technology News: Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply