SoGoSurvey announced it is rebranding as Sogolytics, a move designed to showcase the growth and power of its enterprise experience management offering.

Enterprise feedback management provider SoGoSurvey announced today their relaunch under the name Sogolytics. The company provides research and experience management solutions to users worldwide, and existing clients will see a smooth transition to the new brand.

“It’s time for our brand to catch up to the work we do,” shared CEO Hamid Farooqui. “From where we started with SoGoSurvey to what we can do now – it’s night and day.”

Founded in 2013 to address the gaps in the low-cost survey solution market, SoGoSurvey quickly positioned itself as the challenger in an industry made up of both big names and big price tags. As a company driven by engineers, the initial survey tool’s feature set grew quickly to the point that it was a strong competitor to existing players.

Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation

“We knew we could offer a powerful experience for users without them having to break their budgets,” said Haris Azmi, Chief Revenue Officer. “Along the way, we kept listening to their feedback, and building better and better solutions to the problems they were facing.”

Customer feedback has continued to fuel the company’s innovation. Today, Sogolytics offers a complete suite of products within the same secure, collaborative platform: SogoCore, the foundational survey research software; SogoCX, the customer experience management solution; SogoEX, the employee experience management component; SogoConnect, a real-time listening and ticketing tool; and SogoScore, a custom assessment software.

“The sky’s the limit,” noted CRO Azmi. “We’re not having conversations just about surveys anymore. People are facing a tight economy and making tough decisions, and they need better data to provide better experiences for their customers and for their employees. We’re talking about retention and churn and loyalty – this is an important time for businesses to make the right moves, and we know we can help.”

Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar

Existing clients will see a streamlined roll-out of the new brand, including UI updates and behind-the-scenes enhancements in the platform, without interruption of service. Resources and references will be updated to reflect any changes, and users are encouraged to use the Help Center support options as needed.

“Our team’s been hard at work, and we’re really excited for this new stage!” said VP of Success Melissa Krut. “We’re used to rolling out updates and releases, but this is so much more – it’s really a shift toward reimagining the work we do.”