Customization, Security and Accessibility Drive a Successful Long-Term Partnership

Knowledge Systems & Research, Inc. (KS&R), a global Market Research firm, will continue to harness Confirmit’s most innovative solutions to support their growth. The long-running partnership, which spans close to two decades, enables KS&R to create highly customized, proprietary data collection platforms and meet the increasingly stringent security and accessibility requirements that its customers demand.

“Our clients’ businesses are constantly changing and we are always being challenged to be creative and think differently,” said Michael Nash, President, KS&R. “We are now using Confirmit Horizons to manage and support our custom panels – which allows us to provide a faster turnaround for our customers who need to capture insights from specific or unique target groups. Moreover, it enables our clients to follow the data collection process in near real-time.”

Marketing Technology News: Oracle Expands Innovation Lab to Advance Industries

KS&R and Confirmit have also partnered to lead the way in addressing the accessibility requirements identified by the Americans with Disabilities Act (and similar statutes throughout the globe). Both companies have invested heavily on inclusivity measures, to ensure surveys are available to the broadest portion of the global population as possible.

“KS&R has an expansive list of global clients ranging in needs, so it was clear from the start of our partnership that they needed customization and a secure environment,” explained Shirley Panek, Vice President of Client Development, Confirmit. “We love tackling new challenges with the KS&R team and look forward to continued success as they help their clients drive better business outcomes.”

Marketing Technology News: ENGIE Chooses Accenture, Salesforce and Vlocity to Support its Customer Relations and Help Them Achieve Their Zero-Carbon Transition

Nash agreed, “We look forward to supporting our clients’ next hurdles, by collaboratively solving new problems with assistance from Confirmit and their dedicated team.”

Marketing Technology News: Xactly’s Global Leadership in Sales Performance Management Extends to Latin America