New integration helps businesses identify buyer intent to increase revenue

Lift AI, the leading buyer intent intelligence solution, announced the availability of its integration with Drift, the Conversation Cloud Company, to help marketers identify website visitor intent and turn anonymous website visitors into revenue. The integration leverages the Lift AI machine-learning and AI capabilities to assign “buyer intent scores” to both known and unknown site visitors in real-time, then deliver personalized chat experiences for sales conversion through Drift.

“Website marketing and sales teams are increasingly struggling to improve website conversion, find the real buyers, and convert them into revenue,” said Don Simpson, CEO, Lift AI. “With this Drift integration, Lift AI will enable customers to reveal previously hidden website visitor intent to engage and convert them in Drift chat before they leave the site.”

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Together, the Lift AI machine-learning technology and Drift’s leading revenue acceleration platform help uncover the immense value in anonymous visitors, while also enabling sales teams to prioritize known target accounts with sales chat, while routing low-intent accounts to nurture campaigns.

“With the impressive machine-based learning and sophisticated AI model capabilities of Lift AI, marketers can predict every visitors’ likelihood to buy or convert with incredible accuracy, even if those visitors are completely anonymous,” said Jason Yarborough, Vice President and head of tech partnerships at Drift. “Together, our powerful integration will dramatically improve how businesses engage website visitors to deliver a great customer experience, maximize conversions, and accelerate revenue.”

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With the Lift AI and Drift integration, customers seeking to improve their website conversions can now:

• Predict the buyer intent of website visitors in real-time with a machine-learning model pre-trained on billions of data points, from profiled website visitors to live sales chats
• Determine buyer intent scores that can be used to set up custom playbooks using Drift
• Install the Lift AI integration in minutes by simply inserting a Lift AI code snippet into the website
• Enhance the data and effectiveness of other marketing technologies in their tech stack

Added Simpson: “A recent study of 21 Drift customers using Lift AI showed an average increase of 9 times more Drift conversations turning into pipeline. We are excited to see how Drift customers will unlock the potential of their conversational marketing initiatives to drive more revenue with this integration.”