J Balvin to Host and Curate the “Pa La Cultura” Latino Music Block Featuring Anitta, Arcángel, DJ Pope, Manuel Medrano and Many of the World’s Leading Latino Artists

50+ Confirmed Artists Include Big Gigantic (DJ Set), Brytiago, Curtis Roach, DJ Bash, Dr. Fresch, Eladio Carrion, Elephante, Fonseca, Gente de Zona, Gigolo y la Exce, Gioli & Assia, Kevvo, Maddy O’Neal, Matoma, Maxi, Michigander, Mihali, Nahko, Nas, Nik West, No Suits, Rafa Pabon, SNBRN, Stefan Benz, Swae Lee, Tabi, The Funk Hunters, Trippie Redd, Two Feet, Two Friends, 10K.Caash and Other Artists from the “One World: Together At Home” Special Broadcast from Global Citizen and World Health Organization

Contributions and Partner Commitments for “Music Lives” Set to Benefit MusiCares’ COVID-19 Relief Fund

LiveXLive Media, Inc., a global digital media company focused on live entertainment, today announced that LiveXLive will produce and air Music Lives, a global livestreamed festival featuring over 35 artists. TikTok, the leading destination for short-form mobile video, is on board as a presenting partner for the inaugural event benefiting MusiCares, a non-profit organization that has provided more than $60 million in health, financial, and rehabilitation resources to music people in times of need.

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J Balvin will curate and host the Music Lives ‘Pa La Cultura’ block which will feature his DJ and long time parcero DJ Pope, Anitta, Arcángel, Manuel Medrano and some of the best Latino artists on the planet. Artists confirmed for the multi-genre streaming festival include Big Gigantic (DJ Set), Brytiago, Curtis Roach, DJ Bash, Dr. Fresch, Eladio Carrion, Fonseca, Gente De Zona, Gigolo y la Exce, Gioli & Assia, Kevvo, Elephante, Maddy O’Neal, MATOMA, Maxi, Michigander, Mihali, Nahko, Nas, Nik West, No Suits, Rafa Pabon, SNBRN, Stefan Benz, Swae Lee, Tabi, The Funk Hunters, Trippie Redd, Two Feet, Two Friends and 10K.Caash. Together, these artists reach a total 310,680,323 users on social media across Facebook, Instagram, YouTube, Twitter, and Twitch.

LiveXLive also announced today that Global Citizen and World Health Organization’s “One World: Together At Home” historic special broadcast, taking place on Saturday, April 18, 2020, would join LiveXLive’s “Music Lives” schedule.

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Starting on Friday, April 17, 2020, fans around the world can watch the 48 hours of non-stop livestreaming of over 50 performances on LiveXLive.com and its apps, the TikTok official account and the LiveXLive official TikTok account. Breaking typical festival structure, Music Lives 2020 will flip the script by streaming all artist performances from artists’ living rooms, backyards, private studios or local hometowns. Music Lives will also include quarantine-relevant programming around wellness, mindfulness, health safety, and more from industry-leading experts and artists. Throughout each performance, fans will be able to engage, chat and share with other viewers and the community.

“The world, including the music industry, has been turned on its head over the past six weeks,” said Dermot McCormack, president of LiveXLive. “Community and connection are at the heart of live music and it’s our mission with Music Lives to bring that heart to the comfort of people’s homes around the world during this time of ‘social distancing’. It’s uncertain how long these circumstances will last and this multi-day, multi-genre festival can become more than a one-and-done event to an extended period of meaningful programming. Together with TikTok and these incredible artists, we’ll unite our global village with music.”

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“TikTok is proud to partner with LiveXLive to create an immersive, multi-day live-stream experience on our platform with #musiclives and to support artists, songwriters, and music professionals through MusiCares,” said Corey Sheridan, Head of Music Partnerships and Content Operations, North America at TikTok. “We are a platform committed to inspiring joy and creativity and this event is an extension of our mission during this difficult time.”

Fans will have the opportunity to donate to MusiCares COVID-19 Relief Fund while streaming “Music Lives” in support of those in the music community affected by the current climate. Each “Music Lives” partner will also contribute to support the industry at large.

“This is a trying time for everyone, including music fans and artists,” added Robert Ellin, CEO and Chairman of LiveXLive. “And as music lovers ourselves, it was so important to partner with organizations like MusiCares and TikTok that truly care about the well-being of the music community that brings so much joy to the world.”

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