TAPPP, a New York-based technology and marketing company enabling fan engagement and new audience development, announced today a multi-year, national partnership with Major League Rugby (MLR) and The Rugby Network (TRN). TAPPP’s first-of-its-kind product will allow rugby fans across the U.S. to engage in live, on-screen betting transactions and gaming contests in a curated, seamless and uninterrupted experience on The Rugby Network.

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TAPPP’s patent-pending, interactive transaction portal will be available across all MLR rugby matches live-streamed on TRN until the end of the season. TAPPP’s partnership with MLR and TRN brings a level of innovation that has not yet debuted in the US sports landscape. For the very first time, fans will have the opportunity to engage directly with enhanced content during live matches, showcase their knowledge of rugby and cheer for memorable and potentially lucrative outcomes through the TAPPP Portal.

“We are always looking for innovative ways to continue to grow new audiences and keep current fans more deeply engaged throughout the entire season and TAPPP’s technology will help us do exactly that” said George Killebrew, Commissioner of Major League Rugby. “We’re excited about the future with TAPPP as we usher in a new era of interactivity with MLR fans.”

Eligible viewers in approved states will be able to place match-specific, real-time bets with licensed sportsbooks using the TAPPP Portal, and viewers across all 50 states, can participate in a dynamic, free-to-play game that captures fans’ predictions for real-time, in-game outcomes and tests their rugby knowledge. MLR and TRN will leverage the TAPPP Portal to attract new fans, increase match viewership, and enhance the overall on-screen entertainment value of live-match experiences.

“We couldn’t be more excited about this partnership with the MLR and TRN. The synergies between TAPPP and the MLR make this the perfect opportunity to launch our revolutionary new product” said Sandy Agarwal, Founder and Chief Executive Officer at TAPPP. “We believe rugby fans will have a lot of fun using the TAPPP Portal and will soon feel even more connected to the teams and players they love and to the great game of rugby.”

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