Mazars Publishes Tech Train Study Revealing Global Technological Familiarity, Investment and Implementation Levels

PRNewswire

October 10, 2019

Mazars Publishes Thought Leadership Revealing the Extent to Which the Global C-Suite Are Familiar With, Investing In, and Implementing Five Key Workplace Technologies: Artificial Intelligence (AI), Blockchain, Enterprise Resource Planning (ERP), Internet of Things (IoT) and Robotic Process Automation (RPA)

Mazars, the international audit and advisory firm, announces the release of its new report “Are you missing the Tech Train? Global investment and implementation surrounding transformative technologies”. More than 600 C-suite executives based in six countries (China, France, Germany, India, UK and US) and working in different industries, sectors, and organisation sizes share insight on these game-changing technologies, their investment appetites, the barriers they face to technological implementation – and how to overcome them.

CHINA AND INDIA LEAD, FRANCE AND UK LAG

Familiarity: Leaders in China are the most familiar with these five key technologies (79%), followed by Germany (71%), India (69%), US (64%). France and the UK come bottom (53%, 44%.) AI is the technology most respondents feel familiar with.

Investment: Respondents in India have the greatest appetite for increasing the budgets they dedicate to these five technologies. France and UK respondents are most reluctant to increase their budgets (see Exhibit 2.)

Implementation: China and India are the most likely to have implemented at least one of the technologies and share the highest adoption rates for all five technologies. France and UK are the least likely to have implemented any of the technologies.

Marketing Technology News: CDPs and Analytics Take CRM Lead Management Providers to New Heights

Sector splits

Insurance and manufacturing are the top sectors where the five technologies have already been implemented. Leaders in the public sector were least likely to have implemented any of the five – 50% of respondents working in the public sector said ‘nothing is happening’ with the five technologies.

Benefits and barriers

Cost savings (27%), business model transformation (26%) and improvements in quality (24%) are the top three expected benefits of the five technologies.

The most cited barriers globally to implementing technologies are: obtaining necessary financial resources (25%), finding talent and skills that can fully grasp and exploit the technology (23%) and market maturity (22%) – whether it’s the right time for an organisation to adopt the technology or not.

Marketing Technology News: Bidstack Launches in the US and Appoints Fisher as Head of Sales

Guillaume Devaux, Partner, Head of Technology Sector at Mazars, comments: “Our findings show strong forward momentum in regard to these five game-changing technologies – with China and India leading the pack. Overall, familiarity levels are high, leaders see the impact these technologies can have, and they have plans to increase investment. But there are areas of concern and certain sectors and countries pale in comparison with others.”

Devaux adds, “Leaders who think they’re falling behind need to discover which technology will create significant competitive advantage for their organisation. They should remember that successful tech transformation journeys require broad backing – from a company’s leadership and the team at large. Leaders may set the vision – but they must work with others to realise it.”

Marketing Technology News: UPS Sends Warning Shot to Amazon with its Newly Approved Drone Delivery Fleet, Says GlobalData

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.