The acquisition extends RainFocus’ event marketing leadership through WebEvents Global’s strong client relationships and long-standing industry expertise

RainFocus™, provider of the next-generation event marketing platform, announced the acquisition of WebEvents Global, an established event technology and data analytics firm. This marks a significant milestone in RainFocus’ growth trajectory and reinforces the company’s strategy of simplifying and optimizing its clients’ events channels and unifying their customer journeys.

Through the acquisition, RainFocus will support the existing WebEvents Global customer base, including leading enterprise technology organizations, migrating them to the RainFocus global event technology platform.

Marketing Technology News: MarTech Interview with Marc Holmes, CMO @ HashiCorp

“WebEvents Global’s reputation stands out in our industry,” said JR Sherman, CEO of RainFocus. “Their vision is closely aligned with ours, prioritizing the integration of sales and marketing teams across event programs, and recognizing them as key consumers of data to enhance experiences and drive revenue. Since its inception, WebEvents Global has demonstrated impressive success through its strong client relationships, agility, and flexible products and services. We’re excited to bring their industry expertise to our platform and customers.”

WebEvents Global is a pioneer in event technology, offering data-driven, highly integrated, and fully customizable event solutions and services. Founded in 2002, the company focused on data strategy and technology as a prime enabler for managing events. In addition to its technology, WebEvents Global provides clients with comprehensive support and services to ensure each event is delivered flawlessly.

Marketing Technology News: Harnessing Intent Data to Drive Effective GTM Strategies

“RainFocus has revolutionized the industry with its single-platform architecture for data unification, scalability, real-time reporting, and seamless martech integrations,” said Karis Takiya, president and principal architect at WebEvents Global. “Having worked with leading world-class organizations for more than 20 years, I recognize the game-changing power of a consolidated architecture and the benefits it can bring to our clients and the industry. By marrying our expertise with this modern, data-driven platform, we’ll provide a strategic single source of truth across our clients’ entire event portfolios.”

Takiya will join RainFocus as principal integrations architect. In this role, she will focus on successful client transition to RainFocus and leverage her deep expertise in data integration and analysis to lead and grow RainFocus’ strategic data integration consulting practice.