Sojern, the leading travel marketing platform, announced the 2023 Tourism Advisory Board. Comprised of some of the most influential leaders in North American tourism, the board has six new members since its founding. Sojern welcomes these dynamic advisors to share their experience and deep expertise on future tourism solutions.

Sojern has long-supported destination marketing organizations (DMOs) by providing innovative solutions to drive visitation and prove the economic impact of their digital marketing. The company collects and analyzes travel data, including flight and hotel booking data, from thousands of global data partners. Leveraging this data, destination clients can unlock unrivaled traveler insight, achieve multichannel scale, and solve for co-op challenges, diversity, equity and inclusion, as well as meetings, incentives, conferences and exhibitions (MICE) initiatives. As Sojern continues to invest in supporting destination solutions, these experts will be able to share knowledge and learn from one another to support their unique needs as they pave the way for the future.

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The 2023 board of advisors is made up of forward thinking destination leaders who have a wealth of knowledge and decades of tourism experience. The 2023 board includes:

• Leah Chandler, CMO, Discover Puerto Rico
• Cory Jobe, President & CEO, Great Rivers & Routes Tourism Bureau
• Stephen Hoshaw, Sr. Director of Tourism, Eugene Cascades & Coast
• Marla Tambellini, Deputy Director/Vice President of Marketing, Asheville Convention & Visitors Bureau
• Stuart Butler, CMO, Visit Myrtle Beach, Myrtle Beach Area Chamber of Commerce & CVB
• Robin McClain, CMO, Destination DC
• Jennifer Walker, SVP & CMO, Visit Dallas
• Brian Wright, Director of Marketing, Mammoth Lakes Tourism
• Janette Roush, EVP of Marketing & Digital, NYC & Company
• Nicole Stacey, Vice President | Destination Development, Visit Pensacola

“We are thrilled to be able to gather thoughtful and influential leaders to discuss with, listen to and learn from as we continue to grow and improve what we do to match the needs of destinations. Last year was such a dynamic year driven by innovative digital marketing co-op programs and insights driven initiatives,” said Richard Black, Vice President of Destinations, Sojern. “It is exciting to be able to work with destination marketing organizations that support our vision. We are providing a forum for leaders to discuss things like diversity, equity and inclusion, accessibility, and the bounce-back of MICE. I couldn’t ask for a stronger group as we pave the way for the future of tourism together.”

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