Suzy, a leading on-demand consumer insights platform, announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures.

“We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. “The global reach of Bertelsmann, including their publishing, music, and television divisions, makes BDMI an ideal investor for Suzy as we look to extend reach and utility on a global scale.”

Suzy combines advanced research tools with its own consumer network to deliver quality insights in minutes. Launched in early 2018, the platform is already used by over 200 leading brands, including Kraft Heinz, Johnson & Johnson, Chipotle, Citibank and Nestlé.

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“Suzy has helped change how Microsoft Advertising goes to market based on real-time research around customer behavior and trends,” said Geoffrey Colon, Head of Brand Studio at Microsoft Advertising “We understand, in a matter of minutes, answers to various questions on what people are curious about, what motivates them, and what they are seeking to learn, That helps shape our marketing and sales plans in ways not deemed possible even three years ago. Everyone needs at least one Suzy on their team to increase their intelligence, bring fresh, real-time insights, and confirm or negate their biases.”

Since launching at SXSW less than two years ago, Suzy has delivered over half a billion consumer research responses to power data-driven decisions across the enterprise. For example, Suzy has helped:

• A media company to test programming concepts for a new streaming platform
• A high-end skincare brand to uncover key benefits for a critical product launch
• A CPG brand to test concepts for a Super Bowl television ad
• A private equity group to conduct on-demand due diligence
• A broadcast network to enable its sales team with prospect data to win more pitches
• A food manufacturer to test perception of ingredient label changes
• An ad agency to uncover a new creative concept to win its biggest pitch of the year

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“Suzy addresses a real need across numerous sectors. It provides a solution that’s sophisticated enough for the most seasoned researchers to use, yet easy enough for entry level marketers to leverage with very little or no training,” said BDMI partner Sim Blaustein. “Their growth and traction within the enterprise speaks for itself and reinforces the value they are creating. For all of these reasons, we are excited to lead Suzy’s Series C.”

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