Industry Veteran’s Joining Underscores Company’s Commitment to Helping Omnichannel Media Companies Succeed Amid Changing Digital Landscape

Boostr, the only advertising management platform built specifically for modern media organizations seeking to scale, announced the appointment of Fraser Woollard as the company’s EVP of Business Development & Partnerships. Fraser’s leadership deepens Boostr’s expertise in all facets of media, especially in broadcast and streaming TV and audio, which are particularly high-demand use cases for the company’s platform of solutions.

“We are thrilled to welcome Fraser to Boostr. He is one of the brightest minds in media, and his expertise will help us continue to enable complex media companies to drive profitable growth,” said Patrick O’Leary, CEO and Founder of Boostr. “I’m excited to partner with Fraser to extend our platform to solve for TV/Digital Convergence and remove friction between the buy and sell side of the market as media companies transition to selling audiences across all channels and formats.”

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“I’m excited to partner with Fraser to extend our platform to solve for TV/Digital Convergence and remove friction between the buy and sell side of the market as media companies transition to selling audiences across all channels and formats.” – Patrick O’Leary, CEO and Founder of Boostr

As EVP of Business Development & Partnerships, Fraser will shape the company’s business strategy and application of the company’s best-in-class solutions to new verticals. Prior to joining Boostr, Fraser spent 10 years at Mediaocean, where he led Business Development and helped the company execute 100+ partnerships, enabling the transaction of over $1B in converged media. Fraser’s deep buy-side experience with broadcasters is particularly useful to Boostr’s growing roster of omnichannel TV and radio customers, who seek a digital-first solution to the complexities created by linear and digital convergence.

“The Media industry has grown up on legacy technology, with teams that operate in silos. What we’ve seen in the marketplace to date hasn’t met the needs of publishers and broadcasters, and it increases their costs,” Fraser explained. “Boostr’s approach is different, and works across all channels and media types. I share the company’s vision for breaking down silos and automating the workflow from pitch to pay, taking massive cost out of the organization in the process.”

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