ElementalTV, a leading innovator in CTV advertising technology, and Cineverse, a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse’s expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.

As part of the partnership, Cineverse will integrate ElementalTV’s AI-powered audience insights platform, 1Audience, into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.

The collaboration is set to drive a significant revenue uplift across Cineverse’s vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV’s avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.

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“Cineverse is one of the most exciting players in the FAST space right now,” said Omer Latif, CEO of ElementalTV. “They’ve cultivated these passionate fandoms across their channels, and our job is to connect them with advertisers who truly value that engagement, delivering campaigns that drive both revenue and relevance.”

Key Partnership Highlights

• 1Audience Integration: By leveraging 1Audience, every ad impression across Cineverse’s FAST channels is enriched with deep audience intelligence at the bid request level, layered with deep identity, behavioral, contextual, and content-affinity signals, resulting in higher bid density and stronger CPMs, as advertisers can better identify and compete for the audiences they care about. With 1Audience’s granular view of CTV traffic, the curated audience segments are precisely aligned with what buyers are actively seeking, making them easier to activate and more effective at driving revenue.
• Ad tech innovation: By integrating ElementalTV’s demand-side facilitation and AI-powered programmatic systems, Cineverse benefits from faster onboarding, simplified ad ops, and full SPO transparency, matched with their internal AI monetization roadmap.
• Transparency & Efficiency: The direct integration between ElementalTV and Cineverse’s ad stack reduces the number of middlemen, creating a cleaner, optimized supply path. Demand partners gain transparent, direct-to-publisher access to Cineverse’s inventory, which enhances trust, brand safety, and campaign performance. For Cineverse, this means more revenue reaches the platform itself, and advertisers enjoy cost-effective campaigns with fewer middlemen fees.

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