Fremantle First Publisher to Make its CTV Audiences Available on 1Audience

ElementalTV, a leading innovator in CTV advertising technology, announces the launch of 1Audience, an AI-powered platform designed to transform programmatic audience-based buying by providing direct-to-publisher access to high-value CTV audiences. Fremantle, one of the world’s most prolific creators and distributors of premium content, is the first publisher to leverage 1Audience through a strategic partnership, making its entire CTV content library available for programmatic access.

Fremantle will be the first publisher to make its CTV audiences available on 1Audience.

1Audience empowers publishers to curate and sell audiences directly through the platform, offering advertisers unparalleled access to premium inventory with enhanced transparency and precision targeting. Leveraging AI-driven Smart Curation, the platform analyzes billions of data points from publisher traffic, matching it with our identity graph, and enabling real-time audience segmentation. Smart Curation combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.

Marketing Technology News: MarTech Interview with Marc Holmes, CMO @ HashiCorp

Omer Latif, CEO of ElementalTV, commented: “With 76% of CTV advertisers prioritizing audience-based buying, 1Audience empowers publishers to meet this demand by offering direct, AI-powered audience activation. Our platform bridges the gap between how CTV is bought and how it’s sold, providing precision targeting, programmatic access, and full control of inventory.”

Through 1Audience, Fremantle offers advertisers access to its extensive library of iconic titles such as America’s Got Talent, The Price is Right, and Family Feud, reaching over 100 million U.S. households. The platform’s direct-to-publisher model reduces the number of intermediaries, ensuring better supply path optimization (SPO), improving brand safety, and enabling more cost-effective campaigns.

Marketing Technology News: Harnessing Intent Data to Drive Effective GTM Strategies

Matt Katrosar, Senior Vice President, Global Advertising Sales & Strategy at Fremantle, added: “With 1Audience, we can bring our content library to the programmatic marketplace efficiently, offering advertisers direct access to trusted, premium environments. The ability to align AI-powered audience curation with programmatic delivery creates a powerful connection between content and audience.”

The launch of 1Audience underscores ElementalTV’s commitment to innovating CTV advertising by enabling direct-to-publisher programmatic access for advertisers while aligning with the growing demand for audience-based buying. By integrating AI-powered insights, Smart Curation, and seamless programmatic delivery, 1Audience delivers a solution that empowers publishers to optimize the value of their inventory and advertisers to connect with premium, data-driven audiences efficiently. ElementalTV is pioneering the future of programmatic ads on CTV, bridging the gap between premium content and audiences.