rlaxx TV Partners with Wurl to Introduce Exciting New FAST

rlaxx TV Partners with Wurl to Introduce Exciting New FAST Channels

PRNewswire

January 3, 2023

Partnership will bring new content partners to rlaxx TV’s global audiences

The free ad-based video-on-demand (AVOD) service, rlaxx TV, today announced a new partnership with Wurl, the leader in data-driven solutions for CTV distribution and marketing, to bring new content partners to rlaxx TV. The partnership signifies the first integration of HTTP Live Streaming (HLS) on rlaxx TV.

Through its Global FAST Pass (GFP) solution, Wurl enables streamers to expand their channel lineups and increase revenue through partnerships with top content companies. Partnering with Wurl and implementing an HLS feed on rlaxx TV will offer greater flexibility in onboarding new content, and increase the amount of new content partners on rlaxx TV to bring more diverse content to its audiences around the globe in 27 countries worldwide.

Marketing Technology News: PolicyDock and Merkle Science Partner to Provide Improved Data Protection, Support for Users Affected by FTX Meltdown

“We are excited about this next great step for us, partnering with Wurl and integrating HLS on rlaxx TV, which will allow us to offer even more premium live TV content to our viewers while making the onboarding process significantly easier for new content providers”, says Ronny Lutzi, Founder and CEO, rlaxx TV.

Wurl-powered channels will become part of rlaxx TV’s innovative FAST (Free Ad-Supported Streaming TV) service that combines the relaxed entertainment of linear television with the flexibility of video on demand. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG).

“We’re honored to be rlaxx TV’s first partner helping to deliver FAST channels and live events to their audiences,” said Sean Doherty, Jr., Co-Founder and COO, Wurl. “As FAST continues to grow exponentially around the globe, we’re excited to further enhance Wurl’s presence in Europe through this partnership.”

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.