Recognized for advanced multicultural mobile targeting capabilities for 2022 state-level political campaign

Sabio Holdings Inc, a leading provider of connected TV (“CTV”)/over-the-top (“OTT”) advertising platforms validated by performance, is pleased to announce it has won a 2023 Reed award in the CTV/OTT category of “Best Use of OTT/CTV Targeting.” Sabio was awarded for its innovative and unique, mobile-first approach to multicultural audience targeting in a state-level political campaign. The Company has won multiple Reed Awards over the years, and this is its first win in the Best CTV/OTT Targeting category.

For the winning campaign, Sabio built custom audience segments to reach both Spanish-dominant and English-dominant Hispanic voters and served highly targeted ads across CTV, OTT, and mobile platforms to help deliver a big win for a state senator with a 0.7% margin of victory.

“The Hispanic electorate determined the balance of power in this state last year. With such a large portion of the electorate identifying as Hispanic, it was essential to look deeper into their media consumption habits across mobile and CTV to properly identify the right message for the right voters based on their digital footprint,” said Joe Camacho, Chief Global Expansion Officer, Sabio. “Our use of mobile-first data enabled us to not only determine language preferences with precision, but also identify the exact channels and screens they needed to deliver key messages in order to reach the most likely persuadable voters and ultimately move the needle in their favor.”