alecia.com, the first-of-its-kind shoppable video based social platform, announced plans to open a new fulfillment center in La Vergne, TN. When the site opens this Winter, it is estimated to bring more than 50 full-time jobs within the first year to Rutherford County.

“With our corporate headquarters based in Nashville and the economic momentum throughout the State as well as exceptional talent, it’s a great place to do business. We’re proud to open our first fulfillment center here and to be creating jobs for Tennesseans,” Alecia Vimala, Founder and CEO, alecia.com said.

The 41,000 square-foot facility will house the products featured in the video content available on alecia.com and will utilize state-of-the-art technology aimed at 99 percent order accuracy, allowing processing and shipping of an estimated one-thousand to two-thousand orders per day, to start. The facility’s central location enables products to be shipped nationwide within three business days. The opening of the facility is a multi-year deal with Prologis, the largest industrial real estate company in the world.

“We are very excited to have alecia.com’s distribution center here in La Vergne and are grateful for the economic impact it will bring to our city,” Dennis Waldron, Mayor, La Vergne said.

Vimala added, “As a native of Tennessee, it was important we keep our core business operations in my home state. Nashville and the surrounding counties not only provide an incredible infra-structure but a wonderful quality-of-life, which is our mantra at alecia.com.”

When launched this Winter, the social platform will be accessible online from desktops and mobile devices as well as tablets, smart televisions and gaming consoles. Powered by proprietary technology, alecia.com delivers real-life, authentic on-demand video content spanning cooking, home décor, fitness, beauty, style, wellness, sports, music and lifestyle topics. The platform provides consumers experiential learning and a unique shopping capability by connecting them with brands that align with their direct interests.