Animoto, a video editing platform that makes it easy for anyone to create professional videos for marketing, sales, internal communications and more, reported new survey results that showed the impact of video on businesses. The online video-maker shared its “2024’s Top Business Video Trends” report that details how businesses use video, where they are seeing success, and how video will evolve in 2024.

Businesses are Making More Videos Than Ever

A massive 90% of businesses surveyed said they make videos at least once a week. Additionally, one third of those said they make a video every day. And there are no signs of slowing – 86% said they plan to make even more videos in 2024.

Beyond Marketing: Video’s Rise in the Workplace

Historically, businesses primarily created marketing and promotional videos. Now, with the transition to remote and hybrid work, there’s a growing trend of using video in the workplace to improve communication and employee engagement.

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Last year, the top video made by businesses was a tie between training and advertising videos, followed closely by:

• Customer support videos
• Sales videos
• About us videos

The #1 Goal: Engagement Over Everything

Across the organization, business professionals said that their top priorities are engaging with customers and employees, and they have the tools to do it. A unanimous 100% of those surveyed expressed confidence that video boosts employee engagement.

“Businesses are placing their confidence in video to connect and engage not just with their customers, but with their entire teams,” said Brad Jefferson, CEO and co-Founder of Animoto. “They’ve shown us that in 2024, video is the gold standard for business communications.”

To illustrate the research and results, Animoto published a comprehensive infographic on their site. Additional business video trends and in-depth insights can be found here.

Methodology:

Animoto surveyed individuals from 400 different U.S. businesses to learn about how they currently use video and plan to use video in their organizations. These individuals used video in their day-to-day work, but video creation was not a part of their primary job responsibilities.

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