Fifty percent of consumers believe that a company website’s design is important to the success of their overall brand. Businesses should update their website designs frequently to keep up with changing customer expectations and give a positive first impression for first-time visitors.

Half of consumers (50%) state that their impression of a brand is dependent on the design of the company’s website, according to a new report from Top Design Firms, a directory of digital and creative agencies.

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Because consumer preferences vary, businesses must evaluate their company’s web design frequently. Given recent industry trends, companies should consider visual elements that improve customer experience and fit their overall messaging.

The data revealed that consumers prefer to see photos or images (40%), color (39%), and videos (21%) when visiting websites.

Consumers enjoy seeing multimedia experiences when visiting a website.

Jessica Day, the co-founder of IdeaScale, believes that while multimedia is essential to a website design, companies need to think about their customers.

“It’s important to have multiple ways of sharing messages because not everyone is drawn to the same content types,” said Day.

While preferences may vary, companies must consider one key element.

An Engaging User Experience is Key for a Successful Website Revamp

Amid the COVID-19 pandemic, “physical” experiences a foreign concept to many. Small businesses, however, can still create engaging digital environments for their audience.

Nearly one-third of consumers (31%) believe that an engaging user experience should be a company’s primary focus when designing a website.

An effective user experience needs to speak directly to a company’s target audience. Understanding consumers’ visions and preferences require research, so creating an exceptional user experience isn’t a quick fix.