Harmonic announced that it continues to enhance its market-leading on-premises and SaaS solutions by bringing new innovations for video streaming and broadcast delivery to the 2023 NAB Show. As the company’s global deployments grow rapidly, Harmonic will highlight how it is taking video to the next level with the most advanced, scalable solutions for live sports streaming, targeted advertising, personalized channel origination, cloud playout, ATSC 3.0 delivery and more.

“If you’re watching live sports events today, you’re probably watching Harmonic in action,” said Gil Rudge, senior vice president, video products at Harmonic. “We’ve seen incredible momentum behind live sports streaming at scale; playout for on-premises, cloud and hybrid deployments; FAST and ATSC 3.0 broadcast delivery, enabled by our state-of-the-art, market-leading solutions. At this year’s NAB Show, we are excited to share several innovations for the media and entertainment industry including a game-changing new SaaS based on our field-proven SSAI technology.”

Marketing Technology News: authID Introduces New Directors

At the NAB Show, Harmonic will highlight its VOS^®360 SaaS platform and XOS advanced media processor, which enable media companies and service providers to:

• Stream live sports at scale: Learn how to stream live sports reliably and at scale with pristine quality up to UHD HDR, low latency and targeted advertising for millions of concurrent viewers.
• Maximize ad revenue: Get the first look at Harmonic’s new stand-alone server-side ad insertion (SSAI) SaaS solution for delivering streaming services with enhanced addressability at scale.
• Benefit from cloud playout: Explore the advantages of an end-to-end cloud-native playout solution, boasting automated linear channel lineups for FAST distribution, simplified branded HTML5 graphics creation for live content with Flowics, and an expanded ecosystem for cloud playout to address a myriad of video streaming and broadcast workflows, reduce costs, increase operational efficiencies and boost monetization.
• Accelerate with ATSC 3.0: See how our industry-leading solution is powering hybrid ATSC 1.0 and ATSC 3.0 broadcast deployments across the U.S.

Innovative Demonstrations with Partners
Harmonic will highlight key collaborations with industry leaders that enhance its video streaming and broadcast offerings throughout the show floor, including VOS360 demonstrations on both AWS and Microsoft Azure booths, NEXTGEN TV delivery with the ATSC Forum, powerful hybrid on-premises and cloud playout workflows controlled by Aveco and Crispin automation systems, and flawless UHD HDR streaming experiences with the UHD Forum.

Must-See Conference Session
Jean Macher, senior SaaS solutions director at Harmonic, will speak at the 2023 NAB Show Streaming Summit. The panel session, “Defining the Live Sports Streaming Experience: Today’s Trends and Tomorrow’s Opportunities,” takes place on April 17 at 1:30 p.m.

Marketing Technology News: MarTech Interview with Doug Huntington, CEO at FatTail