With instant end-to-end visibility from content origination to viewing device, streaming companies can immediately address infrastructure issues and have real-time insight into viewer experiences and behavior.

Poor video performance, outages and pirated streams can cause significant issues for streaming and these issues can be catastrophic for live events where demand is high and viewers don’t want to miss a single second. To help streaming companies immediately see and respond to these issues, Hydrolix, the streaming data lake company disrupting the economics of big data, has teamed with Mux, the company behind the leading video streaming and monitoring platform for developers, to extend infrastructure observability to every screen.

Marketing Technology News: Cloudflare Introduces Speed Brain to Instantly Make Millions of Web Pages 45% Faster

Now, through our partnership with Hydrolix, publishers can use Mux Data along with all the other observability data they need to maximize infrastructure performance, from content creation to delivery…every bit of data can be kept and queried for rapid response and deep insights.

Key Points:

• Hydrolix is partnering with Mux to extend video observability to the screen for streaming video providers.
• The Hydrolix platform ingests, stores and queries terabytes of log data while providing cost-effective, long-term storage, and sub-second query latency on all of the data — whether it’s a minute or a year old. This makes Hydrolix an ideal fit for origin-to-edge observability and content delivery network (CDN) monitoring, which typically generate large volumes of data.
• Mux Data provides comprehensive metrics for a deep understanding of video quality of experience across applications available on all device platforms. With Mux, streaming companies can quickly detect and fix potential quality of experience issues like playback failures, long video startup time, rebuffering latency and video quality.
• Combined, Hydrolix retains and analyzes data from Mux along with origin and edge services log data and presents critical insights in one dashboard so that on-demand streamers can immediately spot quality of experience issues throughout their content’s digital journey.
• The Mux integration is compatible with Cascade, Hydrolix’s managed observability service for AWS; TrafficPeak, an Akamai Cloud observability solution powered by Hydrolix; and other solutions powered by the Hydrolix streaming data lake.

Combined, Hydrolix and Mux provide unique benefits that other platforms can’t provide, including:

• Next-level CDN monitoring — now with video analytics included
• Real-time origin-to-edge observability including for major events generating millions of log lines per second
• Long-term historical analytics for a deep understanding of user engagement and trends over time

Marketing Technology News: MarTech Interview with Krish Mantripragada, Chief Product Officer @ Seismic

“Hydrolix has solved the problem of how to store and query all of your observability data in real time, at scale, and without breaking the bank,” said Marty Kagan, co-founder and CEO of Hydrolix. “Mux has solved the problem of how to get comprehensive visibility into video players to see how users are engaging with their content. When you put these two incredible technologies together, you get something event and video streamers have never had before: affordable, real-time observability at scale from origin to edge in one dashboard.”

“Mux is committed to helping publishers deliver content better by deeply understanding the viewer experience, and that’s why our platform is the trusted infrastructure for the world’s largest streaming events,” said Jon Dahl, co-founder and CEO of Mux. “Now, through our partnership with Hydrolix, publishers can use Mux Data along with all the other observability data they need to maximize infrastructure performance, from content creation to delivery. Everything is in one place, and every bit of data can be kept and queried for rapid response and deep insights.”