If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing

If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing.

Unfortunately, most dealerships do not have a professional video studio or the time to create custom personalized real time video messages to customers. Even if dealerships did, the time to market would render the content stale by the production release date.

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As an industry first, NCompassTrac has partnered with VERB to make on demand interactive video as simple as crafting an email. By using the NCompassTrac Dashboard, a dealership can instantly visualize its DMS database in real time and segment the data into target groups based on behavior. Then by simply using a smartphone, a dealership can create a personalized video and attach it to the target data segment and send it digitally to those customers. The result being an enticing, face to face video, with active links to encourage and enhance customer engagement. The VERB video engine and the NCompassTrac Dashboard handle all of the tracking, distribution and metrics directly derived from the dealership DMS data and campaign efforts.

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“We are simply thrilled to be part of this automotive customer experience game changer,” states McKinley Oswald, President of Global Sales, for VERB. “As a first class NCompassTrac Marketplace offering, we see the huge benefits our VERB integration brings to dealerships by being able to create, customize and tailor interactive video messages to customer segments that are created using the NCompassTrac Dashboard,” adds Todd Holbrook, Chief Marketing Officer, NCompassTrac.

The NCompassTrac Dashboard integrated with VERB interactive video is immediately available for dealership use.

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