Switcher, Inc. Launches Shopify Solution for Small and Mid-Sized Businesses to Drive Video Commerce Sales through Shoppable Livestreams

Cartr by Switcher Studio, a Shopify solution designed for businesses to reach new customers, eliminate livestream inventory management challenges, and simplify Facebook Live shopping.

Switcher, Inc., a leading content creation and video production software company trusted by customers across the globe, announced the launch of Cartr by Switcher Studio, a Shopify app that seamlessly integrates Shopify products with Switcher Studio’s iOS app to create branded shoppable livestreams on Facebook.

This unique solution enables customers to easily add products to their online shopping cart by simply commenting on the livestream. Once a customer has selected an item from the livestream, Cartr, a chatbot, will deploy and request specifics in terms of size, color, and quantity. This technology takes video from a marketing tactic to a sales strategy and creates a new revenue stream for small and mid-sized businesses.

Since the company’s founding in 2014, Switcher Studio has been helping small businesses and individuals create, edit, and share video content in a professional, polished manner without the need to invest in expensive technology and equipment. As live selling continues to grow in popularity, small and mid-sized businesses are looking for ways to tap into this new sales channel to not only drive revenue but expand their customer base by reaching new audiences on social media.

“Our goal at Switcher is to change the way video gets made and empower small and mid-sized businesses to take ownership of creating video that drives sales,” said Nick Mattingly, CEO and Co-Founder, Switcher Studio.

“Our goal at Switcher is to change the way video gets made and empower small and mid-sized businesses to take ownership of creating video that drives sales,” said Nick Mattingly, CEO and Co-Founder, Switcher Studio. “With live selling expected to generate $35 billion in sales by 2024, we wanted to create a video commerce solution that generates revenue, creates repeat buyers, and empowers small business owners to have the tools they need to compete with national and international brands.”

Cartr simplifies the live selling process by allowing businesses to connect Switcher to their Shopify store to effortlessly manage inventory for their shoppable streams and deliver a seamless customer experience every time an in-stream purchase is made. Small and mid-sized businesses that use Cartr will benefit from:

• Selling live from iOS devices: Retailers can create branded shoppable livestreams for Facebook with just a few taps on their iPhone or iPad in the Switcher iOS app. No complicated technology or technical experts are needed.
• Simplifying Facebook Live shopping: Viewers can quickly and easily express their interest in a product right on Facebook during a livestream by commenting to add it to their cart in real time. Cartr helps customers finalize their orders via Facebook DM and then directs shoppers to the businesses’ secure checkout page within their Shopify store, allowing the customer relationship to stay between the buyer and seller.
• Streamlining inventory management: Retailers will decide which Shopify product collections they’d like to promote during their Facebook livestream, and Cartr and Shopify will manage inventory in one location, eliminating the hassle of multiple product catalogs.

Marketing Technology News: Virtual, Inc. Awarded Platinum and Gold for Outstanding Video Creation Efforts for Clients

“Our business has been live selling since early 2021,” said Britney Renbarger, Owner of Pink Tag. “We have been amazed by how easy the new Cartr app in Shopify makes live selling for boutique owners like us. Cartr makes it quicker to set up and integrate product collections from Shopify, with products magically showing up when we are ready to go live! When viewers comment on our Facebook Live Shopping events, the Cartr chatbot makes checkout so simple. We expect our customer base and sales to grow even further with Cartr. Live selling is a new sales channel that we are excited to continue investing in.”

Shopify is an all-in-one commerce platform developed for entrepreneurs to start, manage, or grow their businesses. Shopify serves creators and merchants in more than 175 countries and provides the building blocks needed to succeed in video commerce.

To utilize the Cartr chatbot and create collections of products to use in your videos, businesses will need to have an existing Shopify store and install the Cartr plugin from the Shopify app store. Merchants will then start streaming live video to their Facebook Business Page using the companion app, Switcher Studio. The Switcher Studio iOS app can be accessed from the Apple App Store. Businesses will need an iOS device (iPhone or iPad). For additional support or resources, please visit the Switcher Studio Help Center.

Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely