The Company today announced the launch of INSAIDA, a new video news program designed to deliver deeper visual analysis of business, economics and society

INSAIDA combines Business Insider Japan’s editorial reporting with video-native storytelling to meet the growing demand for trustworthy, easy-to-understand news in video format

The program leverages Business Insider Japan’s multi-angle coverage and editorial expertise to provide context-rich reporting for younger digital-native audiences

INSAIDA content will be distributed through Business Insider Japan’s official YouTube channel from November 19, 2025

TNL Mediagene announced the official launch of INSAIDA by Business Insider Japan (“INSAIDA”), a new video news program that delivers visually driven, in-depth reporting on business, economics, international affairs and societal trends. The program is produced under the leadership of veteran broadcast journalist Toru Nakamaru, who was appointed Head of Video at Business Insider Japan in October 2025.

Business Insider Japan, launched in 2017, has grown to more than 23 million monthly page views¹ establishing itself as a trusted source for reporting on the signals of change across business and society in Japan.

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The launch of INSAIDA marks a major step in expanding its editorial capabilities into video, combining Business Insider Japan’s proven reporting strength with visual storytelling that enhances comprehension.

As video consumption continues to accelerate, particularly among Gen Z and millennial audiences, the Company aims to strengthen its content offerings in formats that meet evolving user behavior while maintaining the journalistic credibility that Business Insider is known for.

*1 Measured by Google Analytics for the period 2024/7-2025/6. Figures are a sum of onsite and external media figures.

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