AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022.

AdPlayer.Pro, a global provider of outstream video advertising solutions has released its Q2 2022 business results, reporting the further increase in daily video ad serving volumes, new partnerships on the Supply side, as well as the release of important functional updates in the company’s video ad player tech.

According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

As Anton Liaskovskyi, CEO of AdPlayer.Pro explained, such an increase was an expected one, given the recent acquisition of new Supply partners in the EMEA. More importantly, the company forecasts the acceleration of ad serving volume growth in the upcoming quarter.

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The functional capabilities, specifically developed to meet the AdPlayer.Pro Supply partners’ needs, expanded in Q2 2022, too.

Namely, in April 2022 the company finalized the launch of new outstream ad format variations, aimed at helping publishers to configure the custom ad break schedule for InView, InPage and other flagship outstream ad units smoothly.

According to Mr. Liaskovskyi, the major focus, as always, remains on providing publishers with a greater variety of options to implement & configure video ad placements, linked to third-party Demand tags within their digital properties fast & easy.

“One of the features, which grew especially widely used by our Supply partners in Q2 2022, is the ability to integrate custom brand safety tags for the ongoing monitoring of particular placements. As for the newly-upgraded outstream format portfolio, the newly-introduced ad unit variations are gaining an increasingly greater publishers’ interest, too,” he claimed.

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