AdPlayer.Pro releases sound-focused ad-enabled video player enhancements, along with the new Prebid integration options in the company’s video ad server.

AdPlayer.Pro, an international provider of innovative online video advertising technologies has announced the release of new features in its ad-enabled video player solution, likewise as the expansion of functionality in its video ad server platform.

According to the official announcement, one of the key new, recently introduced video ad player capabilities implies adding extra levels of control over the player performance in various content environments, depending on the selected viewers’ audio preferences. Namely, it’s become possible to configure audio changes in the displayed video ad creatives for their maximum effectiveness, while respecting viewers’ choice on how they wish to perceive advertising content in online browsers.

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As Natalie Romankina, CEO of AdPlayer.Pro explained, the lately added audio adjustment options are aimed to address limitations of the display of video advertisements on desktop and mobile devices with and/or without sound, based on the default browser settings and various readers’ preferences.

“Adding extra configuration levels will definitely help publishers to boost ad viewability without disrupting the overall user experience with the main website content, hence helping to maintain audience engagement with their digital properties, while increasing their video ad revenue outcomes,” she said.

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As for AdPlayer.Pro’s flagship video ad server functional improvements, in the very beginning of 2025 the company extended the available Prebid vendor integration capabilities in it, following the previously announced roadmap to further strengthen the platform’s header bidding functionality.

According to Ms. Romankina, these recent upgrades are a perfect way to start up the new year for AdPlayer.Pro, reflecting her optimism for the future of quality B2B video ad tech in 2025 and beyond.