AdPlayer.Pro, a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

According to the official announcement, the functional capabilities, scheduled for release in the forthcoming weeks, will primarily include the new variation of the AdPlayer.Pro’s flagship Sticky format. Namely, the so-to-speak, “Reverse Sticky” implies the video ad player launches in the Sticky mode and subsequently transforms into the InPage or InBanner ad unit, accordingly, following the readers’ scroll to the visible ad placement area.

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As Mr. Liaskovskyi, the AdPlayer.Pro CEO claimed, the more sophisticated Sticky ad unit will enable publishers to ensure maximum visibility for the integrated video ads, while keeping readers’ website experience smooth and non-disruptive.

“We’re delighted to continuously expand the outstream format portfolio, offering even more opportunities for our Supply partners to successfully engage their website/app audience with ads, without overwhelming or irritating them, hence minimizing their readers’ ad blindness. More importantly, the upgrades to Sticky video ads will arrive just in time to better equip our publishers’ ad stack in view of the approaching Q4 2022 Holiday season,” he explained.

The expected release will mark the second upgrade of AdPlayer.Pro’s outstream video ad format portfolio in 2022, following the introduction of new InPage video ad variations earlier this year.

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